Marketing with corporate logos on fruit?

Halloween Apple Picture

Are you ready for corporate logos on fruit as a marketing gimmick? I was surfing around the net and came across an article about creating images on the skin of an apple. The process, which is rather like lithography, involves placing a bag over each apple early in the growing season to keep it from ripening. About two weeks before picking the apples they would remove the bag and place a transparent sticker on the apple. The sticker would also have some type of logo printed on it (for example a Jack-O-Lantern like in the picture). The apple would ripen normally and the area under the logo would stay lighter than the rest of the apple. The article says that a supermarket in the UK sold apples like the one pictured for Halloween. The process seems somewhat cost prohibitive but there might be other ways to do the same kind of thing (with a laser or water-soluble edible ink).

Read the whole Halloween Apple article.

Source: Grand-illusions.com

Posted in Cool Images 3 years, 10 months ago. Permalink | Email It
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